Sunday, August 11, 2013

Asus to halt production of Windows RT tablets

Even while Asus is rumoured to be making the new Nexus 10 for Google, the Taiwanese company has confirmedthat it will cease manufacturing Windows RT tablets. The Windows tablets that are strugglingto sell anyway are now facing trouble with manufacturers pulling out of the project.
According to a report by The Wall Street Journal , Asus was not very impressed with the poor sales of Windows RT-based tablets. On thesidelines of thecompany’s post-earnings conference, Asustek Chief Jerry Shen said, "It's not only our opinion,the industry sentiment is also that Windows RT has not been successful.”
He added that Asus will make Windows 8 devices only for Intel’s chipsbecause thesystem has a backward compatibility. This compatibility has been a cause of concernfor themanufacturer as far as Windows RT went. Shen said that Asus has already taken a writedown as far as its Windows RT tablets went in thesecond quarter of this year. He, however, declined to give a figure.
Microsoft had releasedthe Microsoft RT runningtablets in October, which met with a lukewarm response. The company even slashed prices for theSurface RT last month by a huge $150. This cutcame in an effort to increasethe tablet’s share in themarket, a move that has not exactly met with a thunderousresponse.
Asus, meanwhile, seems to be warming up to Google ina big way. It has manufactured both iterationsof the company’s successfulNexus 7 tablets and is rumoured to be taking up charge forthe Internet giant’s larger Nexus 10 tablets.

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