Friday, August 2, 2013

Moto X and the dawning Context Ecosystem

The Moto X is too expensive. It’s underpowered. It’s ugly. Consumers don’t want color options. They don’t want to talk to their phone, just on it. If it’s not metal, it’s not premium. Man, the Moto X is a disappointment. Some of the instant – and vocal – criticisms of Motorola’s new phone have bordered on the vitriolic, the backlash perhaps again proving that pre-reveal hype can be a double-edged sword. Nonetheless, there’s a sense that in immediately dismissing the Moto X on how it measures up to today’s phones, we’re missing out on recognizing how it could be showing us the shape of the phones of tomorrow.

We’re trained to judge on numbers, in part because it’s simply easier. User-experience is subjective, but 1.7GHz is faster than 1.5GHz, four cores are twice as many as two, and 13-megapixels is far more than 8-megapixels. That conveniently ignores the fact that just because a camera has more megapixels, say, it doesn’t mean it will necessarily take better photos; just because you have a quadcore, it doesn’t mean your phone will necessarily run smoother than a handset with a dualcore.

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