Prsm' is the social network that knows everything about you, courtesy of the NSA

Social media fragmentation is a real problem in the modern landscape. Foursquare may let you check in at a restaurant, and your Netflix queue may go to Facebook, but who's keeping track of the calls you make from your cellphone or Skype number? What service will give a group of interested strangers access to your email? Where can you turn if you just want to let somebody literally watch your ideas form as you type? Well, you might want to consider Prsm. Not that you have to, strictly speaking. You probably have an account already.

Mind you, Prsm isn't a social network, precisely. Almost everyone you know is on it, but you're only sharing with the highly trained media engagement experts at the NSA, who will use their time-tested sorting algorithms and proprietary XKeyscore software to put you in circles with the people most like you. If you're a non-US citizen located outside the US, you'll have free access to its premium Pinwale database, though we're told at least a few thousand US users will be admitted as part of a closed beta. While Prsm doesn't have the gaming ecosystem we've grown accustomed to in major networks like Facebook, sources tell us that it's internally testing an Ingress -like alternate reality game in which players identify potential terrorists to earn "skilz" points and unlock achievements.

Foursquare expands its Ads service to more small businesses

In an attempt to take its Ads service to more small businesses around the world, Foursquare, the popular location-based social networking site has introduced its self-serve Foursquare Ads. A post on the Foursquare
blog confirms that the service aims to help small businesses around the world to “connect people looking for somewhere to go with businesses that want to drive traffic to their stores.”
“Foursquare is the best way for those businesses to reach nearby customers. In our ad pilots over the past year, we’ve been honing our targeting technology, using the same algorithm that powers our Explore recommendation engine,” an excerpt from the post reads.
Foursquare is hopeful that with its new self-service tools, it will be able to help more peopleconnect with the1.4 million+ small businesses around theworld that use Foursquare. Interestingly, the new toolsmean that businesses will only pay whenpeople visit – inperson or thelistingon thesite.
The feature is currently being rolled out and will reach more businesses in a month, and a few thousand local businesses will receive it today. If you want to be among thefirst ones to try this out, click here.
Foursquare recently launched an all-new app for Nokia’s S40 range of phones , including thenew Asha devices. This release is boundto bring in a lot more users to the social app’s fold, consideringthefact that S40 is still one of theworld’s most popularoperating systems. The application’s new user interface looks minimalat best and will provide for simple discovery and check-in using your S40 phones. The application will come pre-loaded onto newer Asha devices around the world as they go on sale inthe next few months.